We set out to create a fair competition by strategically choosing consumers and professionals from all demographics, conceiving an event that cuts to the core of public opinion as a starting point, rather than an afterthought, in branding and product development

Enter product

We have a new double gold category for 2021.

We are judging 4 categories where your product can get up to 100 points. All products that get at least 70 points will be awarded.

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Double gold
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Gold medal
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Silver medal
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Bronze medal

Categories:

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Appearance
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Nose
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Palate/Taste
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Finish

The Categories Explained

So now you know the categories we’re judging. What are we looking for in each category? Appearance: Is it light or dark? Clear or Cloudy? Does an older spirit properly reflect its age? Are there bits of human flesh in the spirit? These all impact our score.

Nose: Are the typical aromas we would expect from that particular type of spirit present? Can we detect a white dog-like alcohol in a bourbon that may be too young, or too much oak in a bourbon that is over aged?

Taste: Do the smells we detected in the nose carry through to the palate? Are those flavors in balance, or are they competing with one another?

Finish: Is it long or short? Do more flavors develop? Which flavors linger long after the swallow? Is it the pleasing vanilla?

We will reward your product with this medal if you get at least 97 points.

We will reward your product with this medal if you get at least 90 points.

We will reward your product with this medal if you get at least 80 points.

We will reward your product with this medal if you get at least 70 points.